What Is A Mortgage Lead?
Tue, 24 Mar 2009 15:57:38 -0700
by Richard Bolton Not all of the mortgages that are given out by lenders come from direct consumer applications. In some cases mortgage lenders will use an external company or service to provide them with mortgage leads. It is also quite common for mortgage brokers to get new leads this way. These leads are basically collected by the lead company and then sold on to a mortgage lender or to a broker to supplement their lending business. The mortgage lender/broker can then follow up the leads
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